AI adoption in broadcasting has accelerated, according to Haivision’s 2025 Broadcast Transformation Report. The survey found 25% of broadcasters are now using AI, up from 9% in 2024. When asked about factors impacting the industry in the next five years, 64% named AI and machine learning. Top perceived AI benefits include efficiency gains, automated translation/captioning, and content creation. Among broadcasters not yet using AI, 41% plan to implement it within 2 years. The report is based on responses from about 900 broadcast and media professionals.