New research report: Executive Guide to AI Investments in 2025.

Apple Execs Scramble to Address AI Setbacks

March 18, 2025

Automate Conversational Experiences with AI

Discover the power of a platform that gives you the control and flexibility to deliver valuable customer experiences at scale.

Apple is facing significant challenges with its AI initiatives as it struggles to advance its Apple Intelligence platform. The company recently delayed a key update to Siri, its AI-powered voice assistant, which was meant to feature enhanced personal context and on-screen awareness. An offsite meeting involving Apple’s top 100 executives is planned, with Apple Intelligence as the primary discussion topic. Despite admitting shortcomings, a shake-up in Apple’s executive team appears unlikely. Apple aims to swiftly address its AI setbacks to reinvigorate consumer confidence and expectations. The pressure is on for Apple to demonstrate its innovation and regain momentum in the AI space.

Automate Conversational Experiences with AI

Discover the power of a platform that gives you the control and flexibility to deliver valuable customer experiences at scale.

Subscribe to Our Newsletter

Get updates without the overload — no spam, just relevant news, once per week.

FORM CODE HERE
We’ll keep your email secure and private, and never share it with third parties.

Why Inbenta

With our Composite AI solution, your Virtual Agent continuously learns from each interaction, achieving over 99% accuracy.

Based on 20+ peer reviews
Service & Support
SELECT YOUR LANGUAGE
SELECT YOUR LANGUAGE