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Redefining customer service with AI Agents

February 19, 2025

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Automate Conversational Experiences with AI

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AI Agents are revolutionizing customer service by handling both routine and complex inquiries with increasing efficiency and personalization. As the technology advances, these AI systems are becoming more responsive and context-aware, significantly reducing operational costs. However, while they excel at managing many tasks, the human touch remains crucial for complex interactions.

Customer service is no longer just about answering phone calls or fielding emails. Today, AI Agents are taking center stage in addressing customer needs with speed and precision.

Over the past few years, we have seen AI Agents step into roles that once required human intervention, thanks to advances in machine learning and Natural Language Processing. These dedicated agents are built to interact with customers in natural, conversational ways, ushering in a new degree of personalization while significantly reducing operational costs.

The emerging role of AI agents in customer experience

Imagine a scenario where every customer inquiry receives a swift and accurate response with a friendly tone that mirrors human interaction. AI Agents are making this vision a reality. As described by industry leaders, such as Bret Taylor, CEO of Sierra and chairman of OpenAI, the new generation of AI Agents is designed to manage not only routine inquiries like order returns or warranty claims but also more intricate customer interactions. Taylor describes these agents as sophisticated pieces of software endowed with the ability to make decisions — an autonomy that sets them apart from the traditional chat solutions of the past.

In practical terms, AI Agents are already handling specific aspects of customer service with impressive efficiency. For example, if a customer asks about the status of an order or needs guidance on product returns, an AI agent can quickly provide the necessary information in a personalized tone. 

What makes these agents particularly exciting is their capacity to adapt to customer behaviors and deliver responses using context-specific data, as well as their potential to not only answer questions but to autonomously handle the entire customer experience.

Companies are waking up to the fact that by automating routine customer interactions, they not only optimize their resources but also create ways to embed more personalized conversations into their service offerings. Considering that the average cost of handling a single phone call can range between $5 and $20 — primarily due to labor expenses — the ability of AI Agents to handle multiple queries at a fraction of the cost makes a compelling case for their widespread adoption. The savings can then be redirected toward initiatives that further improve the customer experiences, from advanced personalization to strategic product recommendations.

 

Preserving the human touch

The potential for AI Agents in customer service is vast. As the technology matures, agents are becoming even more responsive, context-aware, and capable of handling an ever-broader range of tasks. The focus on user-centric design and the iterative improvements enabled by techniques such as prompt engineering and retrieval-augmented generation will only intensify. Businesses that invest in these capabilities today will be well-positioned to meet tomorrow’s market demands.

At the same time, the industry must maintain a realistic perspective on the technology’s limits. While AI Agents are highly effective in managing routine tasks and delivering personalized interactions, they are not a panacea for all customer service challenges.

In some cases, the human touch remains indispensable, especially when dealing with highly complex interactions. The key is to use AI Agents as efficient assistants, reserving the more nuanced, high-context communications for experienced human agents.

In brief:

  • AI Agents are revolutionizing customer service with increased efficiency and personalization.
  • Advances in machine learning and NLP allow AI Agents to handle both routine and complex inquiries.
  • AI systems are more responsive and context-aware, reducing operational costs significantly.
  • Cost savings from AI can be reinvested in enhancing the customer experience.
  • Human agents remain crucial for handling nuanced and high-context communications.

Discover the power of AI-driven customer service.

Explore how Inbenta’s AI Agents can transform your customer interactions today.

Automate Conversational Experiences with AI

Discover the power of a platform that gives you the control and flexibility to deliver valuable customer experiences at scale.

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