Businesses are in a paradigm shift where data drives innovation. Merlin Bise, Inbenta CTA, emphasizes that quality data leads to breakthroughs, while poor data management risks AI model failures. Successful digital transformation requires robust data and seamless online-offline integration to meet customer expectations and harness AI’s power for business growth.

Businesses are finding themselves in a paradigm shift where data is king. It holds the power to drive innovation and success. As Inbenta CTA Merlin Bise explains, data — or the lack thereof — can define the trajectory of a business’s success, especially in a world increasingly dominated by AI.

The magic of good data

“If you have data, good companies can do magical things with it,” Bise says.

Data is indispensable in today’s business environment. He notes that possessing robust data is akin to having a treasure trove that, if harnessed correctly, can lead to breakthrough advancements. It underscores the potential that lies within data-driven strategies, where companies leverage troves of information to innovate, optimize operations, and enhance customer experiences.

The risks of poor data management

On the flip side, Bise says, are the perils of inadequate data management. The absence of data, or poor-quality data, poses significant risks, particularly when implementing Generative AI solutions. Without comprehensive and reliable datasets, AI models can quickly veer off track, leading to inaccuracies that frustrate both the businesses that deploy them and the customers they aim to serve.

“If you don’t have the right partner to deliver a Generative AI solution,” he says, “it can go off the rails really fast.”

Moreover, the digital age has democratized content creation, allowing individuals with entrepreneurial spirit and technical acumen to build their platforms and influence. He argues that a significant focus should be placed on content creation as a core business strategy, due to its power in engaging audiences and creating brand value.